Ad spots on Oprah’s finale to cost $1 million

Executives for “The Oprah Winfrey Show” have put a US$1 million price tag on each 30-second advertisement for the series finale May 25, NBC Chicago reported today.

This may sound high, but it is still less than the $2 million for a spot on the series finale of “Friends” in 2004, and the $1.42 million price for the final episode of “Seinfeld” six years earlier, the Chicago Sun-Times pointed out.

Series finales have an “event glow,” and Oprah’s brand is one many advertisers want to be associated with, CNN noted.


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