Google News launches personalisation features

It’s not déjà vu.

Beginning yesterday, logged in Google users may find stories based on articles they’ve clicked on before. They will also find a “Recommended Sections” side column that suggests topics they may be interested in adding to their news pages as custom sections, and all these sections will also be based on previously clicked on stories, the Google News Blog explained.

Users can choose to opt-out if they’d rather not see personalised news based on their Web histories.

Image: Google News Blog

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