TV advertising now makes up 57 percent of all U.S. advertising, which totaled $120 billion last year. It is also growing faster than overall advertising, which saw a 5.4 percent growth, MediaPost reported.
Online video viewing saw a large growth rate as well, with almost half of all U.S. citizens (143.9 million) viewing some video online in January 2011, Nielsen reported.
Mobile video viewing was up 41 percent in 2010 compared to the year before. In January, almost half of all U.S. citizens (143.9 million) viewed some video online, the report stated.
Timeshifting was also a major player in how audiences are watching TV, with 38 percent of all TV households in the U.S. using a DVR last year, according to Nielsen.