Sirius XM Radio makes a deal with National Latino Broadcasting

U.S. satellite radio company Sirius XM Radio Inc. announced it will lease four channels on its platforms to National Latino Broadcasting, the new subsidiary created by national multicultural media company Eventus, Beacon Equity reported today.

The North American satellite radio company made the deal following a requirement from the Federal Communications Commission to enter into long-term lease agreements with bodies outside the company to “help ensure programming options that are relevant to otherwise underserved communities,” the article explained.

The deal was required by the FCC as a condition for approval of the SiriusXM merger, according to a press release. The NLB, which was picked from many candidates, will provide programming targeting the Latino market.

Image: Orbitcast

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