Forecast: 50% of households to have DVR by 2016

By 2016, 50 percent (61.9 million) of all U.S. households with a television will have a DVR subscription, up from 33.5 percent (39.2 million) as of the end of 2010, Magnaglobal announced today in its “On-Demand Quarterly” report.

The forecast also predicted that 57 percent (70.1 million) of TV households would use video on demand services by 2016, versus 45 percent (52.5 million) at the end of the fourth quarter in 2010.

In the United States, top DVR providers include DirecTV (an estimated 9.4 million DVR subscribers), Comcast (5.9 million) and Time Warner Cable (4.6 million).

The United Kingdom is the second largest DVR market outside the United States. There, Virgin announced it delivered 87 million VOD views per month in the fourth quarter of 2010 to 2.4 million (64 percent) of its subscribers, the report stated.

Other top markets are Japan and Australia. In Japan, cable company J:Com has 3.45 million subscribers, of which 16.5 percent have DVR services, versus 15 percent last year. In Australia, TV research group OzTAM reported that as of March 2011, DVRs were in 40 percent of homes, up from 28 percent last year.

The report also assessed Internet usage, forecasting that 99.4 million U.S. households will be online by 2016, 97.9 million of which will use broadband services. In contrast, 84.7 million homes were online at the end of 2010, and 90 percent of these households used broadband.

Image: Magnaglobal

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