Vevo launches in UK

U.S. music video site Vevo has launched in the United Kingdom, and is also talking with Channel 4, ITV and Virgin Media about possible future partnerships, according to IAB UK.
Users can watch music video content, original programming and live events on the website or Vevo’s app, which can be downloaded on iPhones, iPads and Android-operated smartphones. They can also share videos on Facebook and Twitter, and create their own playlists on the site, which became available to UK users on Monday.

Vevo’s chief executive, Rio Caraeff, described the site as an “integrated MTV.”

Caraeff wrote on the company blog: “The UK market is very different and very special, our aim is to make the platform chock-full of music videos, interviews, live events, competitions and much more – all from local artists (with some international superstars mixed in as well).”
He expects the overall business to start gaining profits “by this time next year” with the business performance “far exceeding expectations” set when the site was initiated, MediaGuardian reported.
 
Vevo was founded by two of the major record labels, Universal Music and Sony Music, in 2009. Caraeff added that although Vevo is not looking for just any investor, the door is open for the right investor, such as the world’s other two major music companies, EMI and Warner Music.
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