Clear Channel’s ad sales boost bottom lines

Thanks to lowered costs in its radio segment and increasing sales in its sister outdoor advertising company, Clear Channel’s finances are becoming healthier, Dow Jones Newswires reported today.

Clear Channel Outdoor Holdings Inc., the world’s largest outdoor ad company, is being helped from rising demand for advertising, thanks to a boost in the overall economy.

Digital revenues were “particularly strong as we benefited from an expanding footprint and continued demand across many of our markets,” CFO Tom Casey said.

CC Media Holdings Inc., meanwhile, reported losses in the first quarter of US$131.8 million, compared to a loss of $175.4 million last year. Revenue was up 4.5 percent to 1.32 billion, according to Dow Jones.

Image: “Every Mother Counts” outdoor ad, via Clear Channel

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