AOL launches professional division

AOL announced Monday to launch a professional division, called AOL Industry. The idea is to bring the use of social media, video and design and apply it to media which government, energy and defense executives would use, Reuters reported.


“(Trade media) hasn’t done as good a job at innovating as consumer media,” according to Jay Kirsch, vice president and general manager of AOL Industry.


“If you look at most of the innovations that have really changed media most of them have been consumer facing and not business-to-business.”


AOL Energy rolled out first, which will be followed by AOL Government and AOL Defense in June. AOL Industry does not need subscription for access and will not have a print component.

Advertisements
This entry was posted in AOL, Social media. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s