NY Times encouraged by online paid model

New York Times Co. is “very encouraged” by subscriptions for NYTimes.com, according to CEO Janet Robinson at the J.P. Morgan Technology, Media and Telecom Conference Wednesday, Wall Street Journal reported.

The company’s shares was up 9.3 percent to $7.86 Wednesday after the CEO’s speech.

According to Robinson, more than 100,000 subscribers have signed up so far, and 728,000 home delivery subscribers have linked their accounts to their digital accounts, which assures them of free Web access, ABC News reported.

“We’re seeing some very, very strong results. And it’s important to note that we took a long time preparing for our paid model. We’re very glad we did because I think the results are reinforcing that preparation has paid off,” Robinson added.

Image: crenk

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