Meredith Corporation has found sales of its Family Circle and More are double on the Nook Color over the iPad. The magazine publisher has said it is planning to add more titles to the device.
Fifty-six percent of tablet owners are male, while 55 percent of e-reader owners are female, data from Forrester research shows, according to The New York Times.
Women buy three books for every one book men buy, and Nook Color markets the Nook Color to females, The Times pointed out. Ads show women and girls reading and relaxing with the device, and in a video on Barnes & Noble’s website, a woman gives a guided tour on how to use the device.