Total U.S. newspaper advertising revenue, combined online and print, slipped 7 percent to US$5.56 billion in the first quarter of 2011, News and Tech reported.
Total print advertising revenue declined 9.5 percent year-over-year to $4.75 billion in the first quarter of 2011, according to the latest data from the Newspaper Association of America, Media Post reported.
The figures are down 55 percent from the first quarter of 2006, when total print revenues reached $10.5 billion. It is also the 20th straight quarter of year-over-year print revenue declines.
Compared to the previous quarter, national advertising was down 11 percent to $924 million, while retail decreased 9.5 percent to $2.67 billion. Classifieds also fell 8.15 percent to $1.15 billion.
The bridge spot was online ad revenues, up 10.6 percent from $730.4 million to $807.9 million quarter-over-quarter, which makes up 14.5 percent of total newspaper advertising revenues.