WPP now owns 70 percent of F.biz, which will be independently positioned as part of WPP Digital, the Wall Street Journal explained.
Fbiz was founded in 1999 and had a 50 percent annual growth rate since then, according to ClickZ. WPP meanwhile, reported global revenues up 6 percent in the first quarter of the year. By market, its U.S. operations were up 8 percent, UK by 7 percent, continental Europe by 6 percent and BRIC countries by more than 17 percent.
Terms of the sale were not disclosed.