The Australian to charge for some online content

The Australian, News Corp.’s  flagship newspaper Down Under, has announced plans to launch online paywalls in order to generate more revenue from readers, The Wall Street Journal reported.

Beginning in October, the paper will move to a “freemium” model; basic stories will remain free but premium content, such as features, will be paid for. According to Richard Freudenstein, chief executive of News Ltd.’s digital business and The Australian, online access will cost A$2.95 (US$3.16) a week for a digital-only subscription or $7.95 for six days of the print version plus a full digital subscription, The Herald Sun reported.

News Ltd.’s other metropolitan publications, including the Herald Sun and Sydney’s Daily Telegraph, are also expected to be put behind paywalls, under a different pricing system. The launch date, however, is yet to be announced, The Australian reported.

News Corp. has already adopted the online paid model for other flagship titles in other parts of the world, including The Times of London and The Wall Street Journal.

Advertisements
This entry was posted in News Corp., paywall. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s