Report: U.S. online ad sector to grow 20 percent in 2011

U.S. online advertising is expected to grow by 20 percent this year to US$31.3 billion, according to researcher eMarketer.
The firm revised a previous estimate of 10 percent growth for this year, mostly due to the strength of display advertising, which is expected to overtake search advertising within five years, GigaOM reported.

Search advertising will increase by 19.8 percent to $14.4 billion, while online display ads will gain 24.5 percent to $12.3 billion. The biggest factors causing growth in display advertising are video ads and banner ads, which are expected to reach $2.2 billion and $7.6 billion, respectively.
Online advertising is expected to contribute about one-fifth of all major media ad buying this year, up from 17 percent in 2010. By 2015, it will represent 28 percent of all U.S. media ad spending, eMarketer said.
Image: eMarketer

Advertisements
This entry was posted in banner ad, Display advertising, online advertising, Search. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s