Google: On Monday, the online giant reached a deal to buy ad optimisation firm Admeld Inc. The deal, valued at US$400 million, must first pass regulatory hurdles. Google already dominates the display ads field, and the deal is sizable, which means anti-trust regulators are likely to scrutinise it for some time. Google earns a cut from each ad transaction, and buying Admeld will help the company strengthen its DoubleClick Ad Exchange, which matches ad sellers with ad buyers and aims to give advertisers help in buying on larger sites.
Apps: The Guardian announced last Friday its app has been downloaded more than 400,000 times since its January launch. But perhaps even more interesting, the UK newspaper said ts mobile website accounts for more than 10 percent of its total traffic from digital sources.
Facebook: The Italian Vincos Blog released some helpful country maps on Tuesday, showing the progression of Facebook’s world domination, from June 2009 until now. As of June 2011, Facebook has established leadership in the social networking space in 119 out of 134 countries. In June 2009, 17 social networks maintained leadership status in countries around the globe. By June 2010, there were just 14. Today, that number has shrunk to nine, with Facebook’s realm taking over. Since December 2010, Facebook has become the top social networking site used in Iran and Syria despite censorship issues, and the Netherlands and Brazil are expected to be the next countries where Facebook takes the lead.
Mobile data services: Mobile has been touted as the platform of tomorrow, that you need to prepare for today. If anything could light a fire under those who are opting to sit back and wait, it’s the data released by Rutberg & Co. on the impact of mobile. The information shows data services skyrocketing for businesses, as smartphones enable people to use data services like never before. In the United Kingdom, for example, 48 percent of mobile users currently use a data service at least once a month; this is up from 30 percent last year. Facebook’s mobile users, meanwhile, are twice as active as those accessing the site from personal computers. Music streaming service Pandora, which just listed, is seeing more than 60 percent of its new users coming from mobile, and it sends more than 60 percent of its streaming content to mobile devices.
Android apps: Mobile advertising company Tapjoy on Thursday launched a US$5 million fund to help app creators shift their apps to the Android mobile operating system. Tapjoy lost business when Apple changed rules to prohibit services like its pay-per-install incentive business. The Tapjoy Android Fund will give working capital to select developers, helping fund developments, porting services and distribution, as well as providing testing services to make sure the apps work on all top Android handsets.
Social networking users: In the United States, where everyone, their parents and their grandparents already seem to be on Facebook, usage numbers keep climbing. The proportion of U.S. social networking site users has increased to 47 percent in 2010 from 26 percent in 2008, according to the latest survey by Pew Research Center’s Internet & American Life Project. The average age of social networking site users has been up from 33 to 38. More than half of them are over 35 and 56 percent are female.