Will Pottermore change book publishing?

J.K. Rowling today explained what Pottermore really is: a store. Well, pretty much.

Beginning in October, Pottermore will be the online destination for buying Harry Potter e-books and digital audio books, as well as a place for the digital generation to go for everything Potter.

Pottermore will essentially cut out e-book selling middlemen, like Amazon, paidContent pointed out. The Harry Potter e-books will be compatible with a range of devices, which means every user will get the same experience.

“We want to make sure anyone who buys it can read it on any device. We are talking to the Kindles, the Apples, the Googles, Barnes & Noble to make sure they are compatible. We set the pricing, we maintain the policy of making them available to as many readers as possible,” said Pottermore CEO Rod Henwood, according to The Bookseller.

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