Hearst launches brand image campaign

Hearst Magazines yesterday launched an advertising campaign to boost its brand image, rather than promote its individual magazines, The New York Times reported.

The campaign, scheduled to run through the end of the year, is titled “Unbound,” and includes print and online ads, as well as signs in Times Square. The ads show photos of Hearst’s brands, and include QR codes and invites to a new website, my.hearstmagazines.com, where users can look at each of the company’s magazines, according to mediabistro’s FishbowlNY.

The campaign follows a lot of activity on the business side, such as its partnership with Scripps Network Interactive to launch the Food Network Magazine, its buyout of 100 publications from Lagardère and its takeover of digital marketing agency iCrossing.

Advertisements
This entry was posted in Advertising, brand, Hearst, Magazines. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s