The United States magazine industry has launched 111 titles in both the consumer and business-to-business magazine sectors in the first half of 2011, compared to 74 titles in the same period last year, according to a report by MediaFinder.com, an online database of periodicals published by Oxbridge Communications, Crains New York reported.
In addition, fewer titles have folded this year compared to last.
MediaFinder President Trish Hagood said that 27 digital-only magazines were launched in the first half of this year, while last year recorded only 16 digital launches, and regional interest titles, like Plum Hamptons, were amongst the top categories.
“The tougher the times, the more the specialized magazines seem to flourish,” explained Samir Husni, who writes the MrMagazine.com blog and is a journalism professor at the University of Mississippi. Basically, the tougher economy drives people to do things on their own, and need the information to help them do it.
While on the downside, MediaFinder found that 66 titles folded in the first half, but there seems to be an improvement in the category from 86 closures in the same period a year ago. Looking at magazines published on an annual or a one-time basis only, Husni counted an additional 334 launches in the first half, in comparison to 282 launches last year.
Image: Hearst launched its “Unbound” ad campaign to promote its brand image earlier this week