In the past year, outdoor ads grew by more than $77 million, reaching $477 million.
“It is heartening to see the industry maintain its steady growth in a tight market. We are very pleased to see continuing strength in the industry with this being its sixth consecutive quarter of growth,” said Charmaine Moldrich, chief executive of the Outdoor Media Association, according to AdNews.
For the year to June, roadside billboards saw revenues of $82 million, other roadside (street furniture, buses, taxis, etc.) reached $85 million, transport (including airports) $33 million and retail $29 million, according to B&T.