But in order to offer these more relevant deals, the daily deals site will collect and share more personal information, the Chicago Tribune pointed out today.
Other than collecting information such as registration and transaction info, the site will now collect info based on what social media platforms or mobile device being used to interact with Groupon sites. Groupon also released the terms and policies in a “plain English” version.
Adding geolocation is “evidence that this will be an important part of [Groupon’s] business model in the years to come,” Darren Cahr, a partner specialising in social media law at Drinker Biddle & Reath in Chicago told the Tribune.
The company’s definition of “personal information” has also been broadened to include “interests and habits” and will also share personal information with travel site Expedia if users subscribe to receive travel deals.