A new study out this week by Strategy Analytics shows that although tablets still make up a small portion of total PC sales, its usage now represents 20 percent of weekly digital media consumption. A typical user spends 1.5 hours per day on average browsing content and other communication-based apps.
Yet another study, by media research firm Affinity, showed that there’s a mobile device for every generation. The growing range of gadgets on the market is attracting distinct audiences – e-readers are for baby boomers, PC tablets for Gen Xers, and smartphones for millennials, the study found.
Revenue-making on mobile devices is also constantly making advances, and this week was no different. The Kindle began testing a new subscription model by giving users a free subscription to the “digest edition” of Fantasy & Science Fiction magazine, in hopes they will subscribe to the extended edition for US$12 per year. The extended edition is a Kindle exclusive.
On Tuesday, Skype unveiled a free Internet-phone and video-chat app for the iPad, which allows users to call both landlines and mobile phones through either a 3G or a Wi-Fi connection, or to chat with other iPad and desktop users. The new version is optimised for iPad’s larger screen. It features instant messaging, a display for contacts and SMS texting, and also allows iPad2 users to talk face-to-face with the tablet’s front camera or switch to the rear camera.