Mirror Group to charge for some content

UK publisher Mirror Group will begin charging for some content in the autumn, in hopes of stemming dropping digital revenue, paidContent reported today.

Mirror Group Digital’s revenue is down due users leaving MirrorBingo, a main source of revenue, for other bingo sites. However, the publisher’s overall audience for its digital content is up 28 percent, to 14 million, over the year ending in June.

Mirror Group’s newspaper arm, Trinity Mirror, is benefiting from News International’s troubles, the Financial Times reported.

“In the four weeks since the News of the World closure, the Sunday Mirror increased its circulation 71 per cent year-on-year, reflecting an increase in market share from 27 percent to 47 percent. This helped the group report 4 percent growth in July national circulation revenues, helping offset a 15 percent decline in national advertising,” Numis analyst Lorna Tilbian told the FT.

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