Vid.ly allows publishers to upload a single source file, which is then transcoded into 25 video renditioned and given an unique, shortened Vid.ly URL. Then, the correct file is served up to the individual user, based on the device she is using and the network bandwidth available.
Numbers from Vid.ly seem to indicate that although Android is the biggest mobile operating system, iPhone users enjoy videos much more often.
Since its launch in January, Vid.ly has served 5 million videos. Of those, 62.5 percent were watched on iPhones, while 23.98 percent were watched on Android phones, according to Vid.ly.
Users watched 11.12 percent on Blackberries, and 2.38 percent were watched on iPads, said Vid.ly founder Jeff Malkin, according to paidContent.