Capitalising on mobile video

As video-watching becomes increasingly popular on mobile devices, video encoding and URL shortening service executives hope the service will provide video publishers with enough value that they will be willing to pay for it, Giga Om reported today. allows publishers to upload a single source file, which is then transcoded into 25 video renditioned and given an unique, shortened URL. Then, the correct file is served up to the individual user, based on the device she is using and the network bandwidth available.

Numbers from seem to indicate that although Android is the biggest mobile operating system, iPhone users enjoy videos much more often.

Since its launch in January, has served 5 million videos. Of those, 62.5 percent were watched on iPhones, while 23.98 percent were watched on Android phones, according to

Users watched 11.12 percent on Blackberries, and 2.38 percent were watched on iPads, said founder Jeff Malkin, according to paidContent. Single universal url

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