Using Facebook Comments puts a real name with each comment, which leads to a high quality discussion and more referrals for news organisations, Poynter reported today.
For example, the Los Angeles Times began using Facebook Comments on its blogs, but continued to use traditional commenting on its news articles. When comparing the two side-by-side, the blog comments were generally well-mannered and stayed on topic. The news comments sections, which allowed pseudonyms, were quite the opposite – even for the same topics covered in both the news and blogs sections.
Although Facebook Comments doesn’t guarantee an environment completely free of name-calling and insults, putting real names with comments does mean Web staff have a lot less clean-up to do.