Print subscribers also now have access to the magazine’s digital version, so they don’t have to pay twice to read on different platforms. However, free access for print subscribers will only last for six months, which means the magazine may be hoping to push readers onto digital platforms, which could be more cost-effective in the long term.
Readers requested in-app subscriptions, and the company expects “more Reader’s Digest brands becoming available via iPad subscription – both in the U.S. and around the world,” said Dan Lagani, president of RD North America, according to paidContent.
Magazine publishers Conde Nast, Time Inc., Hearst and Meredith Corp. have all agreed to Apple’s subscription plan. By the end of the year, Time Inc. plans to have all of its 21 titles available for download, making it the first major publisher to digitise its entire magazine portfolio, Folio Mag reported today.