Weekly digital news round-up

More people use Google for search in the U.S. than any other search engine; however, both Yahoo! and Microsoft’s Bing were more effective than Google when it comes to getting users to actually click through to another website, data released Monday by Experian Hitwise shows.

Google had 66.05 percent of the search market in July, while Yahoo made up15.07 percent and Bing 12.98 percent. However, because Yahoo! and Microsoft had a search deal in 2009, Bing has officially started powering Yahoo’s search results in the U.S. and Canada beginning in 2010, which made Bing-powered searches account for 28.05 percent in the United States.

The United Kingdom’s Premier League and Championship football governing bodies have made a deal with news organisations, enabling them to give live updates during matches, it was reported Monday.

The previous deal, made for the 2003-04 season, restricted newsmedia outlets to giving updates only at certain times during a game and did not give any provisions for Twitter, which had not yet been created. Under the new deal, newsmedia outlets may report with a time delay of a few minutes, and journalists can update coverage throughout a game, including using social media. The practice of charging media outlets for “end user licenses” to publish content from news and photo agencies has also been ended.

MediaNews Group, the publisher of 57 U.S. daily newspapers, announced it will erect online paywalls for 23 of its smaller newspaper sites, it was reported Tuesday. The paywalls, which will ask online readers to pay for digital content access, also includes those who subscribe to the print edition. Under the new system, visitors to the MNG sites will be allowed to see up to five articles for free per month, and will need to pay for access after that.

As video-watching becomes increasingly popular on mobile devices, video encoding and URL shortening service Vid.ly executives hope the service will provide video publishers with enough value that they will be willing to pay for it, it was reported Wednesday. Vid.ly allows publishers to upload a single source file, which is then transcoded into 25 video renditions and given a unique, shortened Vid.ly URL. Then, the correct file is served up to the individual user, based on the device she is using and the network bandwidth available.

Numbers from Vid.ly seem to indicate that although Android is the biggest mobile operating system, iPhone users enjoy videos much more often.

In advertising news, digital ads with more interactivity are good for business, new research has found.

Readers perceive brands with more interactive digital ads, such as those with photo galleries, sponsored videos and 3D product views, as being more “innovative,” research from Affinity’s VISTA Digital Service reported.

In social networking news, Facebook still dominates the market, but new research by Trendstream has found that in some of the site’s biggest markets, including the U.S., Canada and the United Kingdom, the usage for activities, such as status updates, sharing content, messaging and installing apps, has plunged sharply.

Magazines are continuing to create their iPad strategies. Reader’s Digest subscriptions are now available through the magazine’s iPad app, at US$1.99 monthly or $14.99 yearly. Print subscribers also now have access to the magazine’s digital version, so they don’t have to pay twice to read on different platforms. However, free access for print subscribers will only last for six months, which means the magazine may be hoping to push readers onto digital platforms, which could be more cost-effective in the long term.

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This entry was posted in Advertising, Apps, Bing, digital advertising, Facebook, Google, iPad, Video, Weekly news round-up, Yahoo. Bookmark the permalink.

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