Report: Time spent on Google+ has stagnated

The amount of time U.S. users spend on Google+ has increased in a slower rate in recent weeks, according to Experian Hitwise. This indicates that it may have difficulty to make headway against Facebook, Bloomberg reported.

During the week ended Aug. 27, an average user spent 5 minutes and 47 seconds on Google+, up about 4 percent from the previous week. Time spent on the site peaked in the week of July 16, at 5 minutes and 50 seconds, Hitwise noted.

According to Charlene Li, an analyst with Altimeter Group in San Mateo, California, even though the new service provides some good features, “Facebook is an entrenched rival with more than 750 million users.”

“The people that you’d want to add are in many cases very happy on Facebook and they don’t want to have another social network,” Li said.

U.S. visits to Google+ dropped 5.5 percent to 1.16 million during the week ended Aug. 27, compared to a 2.6-percent traffic growth in the previous week, according to Hitwise. The site had gained 283 percent in traffic during the week ended July 16.

However, Google hasn’t made the service public to everyone yet, so it’s too early to judge user numbers, Michael Gartenberg, an analyst with Stamford, Connecticut-based Gartner Inc., said, Bloomberg reported.

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