U.S. newspaper ad revenues down to $5.99 billion in 2Q

Total U.S. newspaper advertising revenues, including print and online, dropped 6.9 percent from $6.43 billion in the second quarter of 2010 to $5.99 billion in the same period this year, according to the latest figures from the Newspaper Association of America.

It is the 20th quarter in a row to see year-over-year declines in total ad revenue, Media Post reported.

Total print ad revenues declined 8.9 percent from $5.69 billion to $5.19 billion year-over-year, while online advertising grew at a healthy rate, up 8 percent from $744 million to $803 million.

However, online advertising still contributes a relatively modest proportion to all revenues, at 15.5 percent, up from 11.6 percent in the same quarter of 2010. The increase is mostly due to the decrease in total revenues.

As in previous quarters, the downturn was spread quite evenly across the major advertising categories. National advertising was down 8.8 percent to $985 million, retail decreased 8.1 percent to $2.96 billion, and classifieds plunged 10.9 percent to $1.25 billion, Media Post reported.

Image: Justin Sullivan/Getty Images

This entry was posted in newspapers, online advertising, print ads. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s