Google’s U.S. market share in search rose to 65.3 percent in September from 64.8 percent in the previous month, while Yahoo!’s dropped from 16.3 percent to 15.5 percent, according to the latest data from comScore, Bloomberg reported.
Microsoft was on the third spot, with its share unchanged at 14.7 percent.
Google has introduced new features to help it stay ahead of competitors. It launched Instant Pages in June, which cut the connections to links in query results about 2 to 5 seconds quicker.
Microsoft and Yahoo, however, have struggled to eat Google’s share away, even after joining forces in the search market last year, Bloomberg reported.