Although the Nook is “superior” to the Kindle Fire, its over-$200 price tag is likely to push consumers away, analysts said, according to the report. Amazon is a more recognised brand name, and the access to Amazon content is expected to sell better to holiday shoppers.
However, the Nook Color was also priced at $249 and “sold millions,” paidContent reported. It now costs $199. The Nook Simple Touch e-reader, initially priced at $139, is now $99.
B&N currently has about a 27 percent cut of the U.S. e-reader market.
Image: Ars Technica