HONG KONG – The media landscape is changing thanks to the Internet. It has not only produced a new way of sharing, but also changed the ways media were traditionally consumed. Now consumers become journalists themselves and can produce content.
“The linear stories become conversations. The audience gets more active. They re-use and even alter our content,” Robert Amlung, head of Digital Strategy of ZDF TV in Germany, told the Monday morning’s session of News World Summit 2011, hosted by the Global Editors Network, in Hong Kong.
“We have to accept that the old ways of doing things [are] not being replaced, but there are new ways.”
“Media have lost control. We have to change to stay who we are. Media needs to let go the content, not keeping the content like before, and keep their way from mass communication to communication of the masses,” Amlung added.
“The media ecosystem in the 21st century is more diverse, but healthier. We need to move from knowing everything, or pretending [to know] everything, to be willing to try everything, and perhaps, fail,” said Dan Gillmor, director of the U.S.-based Knight Center for Entrepreneurial Journalism.
“The good news: trying new things is inexpensive,” Gillmor added.