China’s state TV pursuing international audience

China’s state broadcaster is expanding, increasing its overseas staff by fivefold by the end of 2012, and almost tenfold by 2016, MediaGuardian reported today.

China Central Television is going after an international audience, especially in the United States and Africa, with its English-language services produced in Washington and Nairobi.

Not content to be a global economic powerhouse, China wants to compete culturally as well, MediaGuardian noted.

But will audiences be interested? The new president of CCTV has not won friends lately, when he urged journalists to “drop their pretensions of professionalism and submit to being mouthpieces of the government,” The Lede NY Times blog pointed out Monday. Hu Zhanfan, a former newspaper editor and former vice minister of the State Administration of Radio, Film and Television, has been compared to Nazi propagandist Joseph Goebbels.

While Hu’s comments may reflect the norm in Chinese media, the public wants “objective, neutral, and diverse media,” said Jiao Guobiao, a former journalism professor at Peking University, according to The Lede.

Image via Popsci: CCTV’s headquarters went under construction in 2004 in Beijing

Advertisements
This entry was posted in broadcasting, China, Television. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s