UK has highest mobile news consumption

Mobile news usage is climbing worldwide, but it is the highest in the United Kingdom, where about 8 percent of all traffic to UK newspaper websites comes from devices other than computers, paidContent reported today.

In addition, 25 percent of people have accessed mobile news in general, up from 15 percent just six months ago, according to comScore Device Essentials research in Ofcom’s International Communications Market Report 2011.

“One factor that might contribute to the popularity of newspaper websites on mobile devices in the UK is the availability of mobile versions of newspaper websites,” Ofcom concluded. “These mobile sub- sites format the width of the page and navigation to suit the smaller screens of mobile devices, while some newspapers offer mobile applications which allow the content of newspapers to be downloaded to mobile devices and read offline.

“Eight of the top ten national newspaper websites in the UK had mobile-specific websites, and these eight sites accounted for 99% of page views of the top ten sites.”

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