Growth of online TV viewing slows in UK, mobile rises

Online TV viewing in the UK is growing in a slower pace, according to a new study by Barb, Media Guardian reported.
The biannual study of about 4,000 viewers showed that almost 15 percent watched TV on a PC, laptop or tablet computer during November 2011, up only 0.5 percent year-overon-year.
The figure in November 2009 was 11.2 percent, and increased 14.4 percent the next year.
According to Barb, the “plateau” could be caused by the rise in digital set-top boxes and the rising popularity of catch-up services on Internet connected TVs, such as Sky+ and Virgin TV On Demand, Media Guardian reported.
On the other hand, viewing on mobile devices kept on rising. Almost 3 percent of respondents said they have watched TV on their mobile phones during the tracking period in 2011, up from 1.9 percent in November 2010 and 1.1 percent in the same period two years ago.
Among all the age groups of mobile TV viewers, the biggest growth went to those between 15 to 34 – 9.8 percent had watched TV on their handheld devices in November 2011, compared to 5.8 percent in the previous year.
Overall, 36.2 percent of all adults claimed to have watched TV on their PC, laptop or tablet computers in November 2011, up 5.1 percent year-over-year.

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