“Part of USA Today’s mobile strategy is to be the first news source on emerging technologies. We develop and design our apps for each specific device to provide the optimum experience to our customers,” president and publisher David Hunke stated in a press release.
The Gannett Co. Inc.-owned flagship touts the Kindle Fire app as providing “eye catching photos while delivering” the news in a “convenient interactive package designed to take advantage of Kindle Fire’s seven inch color touch screen.”
So far, the number of people using the device has been enough to “convince several publishers” to create a Kindle Fire app to reach those using Android on Amazon devices. However, not every publisher has the resources to develop an app for every platform.