Chief Executive Sly Bailey announced the company’s new digital strategy in March last year. The plans include offering advertisers services traditionally provided by marketing agencies.
“Increasingly we’re seeing that, in addition to print and website advertising, clients want help in areas such as website design, search engine optimisation, e-mail marketing, social media and web analytics. The addition of Communicator Corp to our stable of digital assets will enhance our offering and complement the digital marketing services currently offered by Rippleffect,” Bailey said, according to a press release.
Communicator reported revenues of £3.5 million and an operating profit of £1 million in the year ending March 31, 2011, the company. The group has clients including Adidas, All Saints, Best Western and also Trinity Mirror’s own digital recruitment operation.