Trinity Mirror buys e-mail and mobile company

As part of its digital strategy, UK news publisher Trinity Mirror has bought e-mail and mobile communications company Communicator Corp for £8 million in cash, MediaGuardian reported today.

Chief Executive Sly Bailey announced the company’s new digital strategy in March last year. The plans include offering advertisers services traditionally provided by marketing agencies.

“Increasingly we’re seeing that, in addition to print and website advertising, clients want help in areas such as website design, search engine optimisation, e-mail marketing, social media and web analytics. The addition of Communicator Corp to our stable of digital assets will enhance our offering and complement the digital marketing services currently offered by Rippleffect,” Bailey said, according to a press release.

Communicator reported revenues of £3.5 million and an operating profit of £1 million in the year ending March 31, 2011, the company. The group has clients including Adidas, All Saints, Best Western and also Trinity Mirror’s own digital recruitment operation.

This entry was posted in Acquisitions, digital strategy, Trinity Mirror. Bookmark the permalink.

2 Responses to Trinity Mirror buys e-mail and mobile company

  1. It's a great move for both companies to try their luck in this kind of venture. Digital marketing is expanding and will surely expand even more in the coming years. Email-marketing is one of the commonly used strategies, thus you need to ensure that these emails are encrypted to protect your clients and your company.

  2. Maylie J says:

    I agree with the comment above. Internet marketing is very popular and effective now. It is easier and fast, as well. However, I still think that this should still be partnered with
    direct mail advertising to make the online and offline marketing project more effective.

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