BSkyB buys stake in social media platform

BSkyB wants to be a bigger part of its viewers’ use of Facebook and Twitter as they watch TV.

The UK broadcaster has bought a 10 percent stake in an app that “combines social networking, live programme information and real-time viewing figures,” MediaGuardian reported today.

Zeebox, launched by the BBC’s former head of technology, allows users across platforms to see who is watching programmes, as well as interact with status updates and tweets.

The service basically “acts as an online water cooler” around which users can discuss programmes. It also uses tags to enable users to search for topics and shows, and aims to be able to aggregate the data for advertisers and television companies, according to the Register.

This entry was posted in Apps, BSkyB, Facebook, Social media, Television, Twitter. Bookmark the permalink.

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