BSkyB buys stake in social media platform

BSkyB wants to be a bigger part of its viewers’ use of Facebook and Twitter as they watch TV.

The UK broadcaster has bought a 10 percent stake in an app that “combines social networking, live programme information and real-time viewing figures,” MediaGuardian reported today.

Zeebox, launched by the BBC’s former head of technology, allows users across platforms to see who is watching programmes, as well as interact with status updates and tweets.

The service basically “acts as an online water cooler” around which users can discuss programmes. It also uses tags to enable users to search for topics and shows, and aims to be able to aggregate the data for advertisers and television companies, according to the Register.

Advertisements
This entry was posted in Apps, BSkyB, Facebook, Social media, Television, Twitter. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s