The free Electionism app will include the publication’s content as well as that of D.C. sister publication Roll Call, AdWeek reported today. The Economist famously pulled its app from iTunes in 2011 when it didn’t agree with Apples policies and created its own HTML app instead.
Electionism will also give a space for journalists to share links to what they are reading; a “Latest from Twitter” section that will aggregate noteworthy tweets from candidates, pundits, publications and other sources.
Pressley and the Media Lab, an internal team creating innovative products for The Economist Group titles, created the new app, according to TechCrunch. Because the app is for tablets only, it alerts users of that fact if they try to visit the site from a non-tablet web browser, and then directs them to The Economist’s website.
In November, The Economist announced that more than a million readers access its content via a mobile device monthly, and more than three million of its iOS and Android apps have been downloaded.