Research: High digital replacement among tablet users

Digital replacement of analogue content among tablet users is now very high, according to a new study by IDG Connect.


Since owning an iPad, 72 percent of the professionals surveyed worldwide said they are buying fewer newspapers, 70 percent are buying fewer books, while 49 percent are buying fewer DVDs.


Among all the regions, Asia and the Middle East lead with the highest rates of replacement – nine, and eight out of ten said they now purchase fewer printed papers, respectively.


“These markets for physical media are already in decline. On this evidence, tablet computing will hasten their demise,” the iPad For Business Survey 2012 pointed out.


“For advertising-funded media (newspapers and magazines), the challenges are particularly substantial. Readers who can afford iPads tend to be more demographically desirable than those who cannot,” mocoNews reported.


Image: Boston Globe via mocoNews


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