BSkyB to roll out Internet TV service

British Sky Broadcasting will launch a new pay Internet TV service in the first half of this year, going head-to-head with Netflix, Amazon’s LoveFilm and the forthcoming YouView, MediaGuardian reported today.

The new service will compete for the business of nearly 13 million UK households that do not subscribe to its services. The News Corp.-owned broadcaster will offer its content, including Sky Movies, according to the Financial Times.

“When you are trying to sell to people who have already taken a view on pay-TV and have said ‘No thanks’, you can’t keep going back to them with the same proposition,” Jeremy Darroch, BSkyB chief executive, told the FT.

Customers will have the option to pay for monthly, unlimited access to Sky Movies, or rent them one-by-one. They will be able to access the service on any Internet-connected devices, including PCs, televisions, tablets, mobile phones and game consoles, PCMag explained.

Netflix launched streaming video in the UK and Ireland just three weeks ago.

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This entry was posted in broadcasting, BSkyB, Netflix, pay TV, Streaming video. Bookmark the permalink.

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