Online ads overtake print in Russia

Online adspend surpassed print and became the second-largest ad medium in Russia last year, paidContent reported today.

Spending for ads on the Internet grew 56 percent in the country in 2011. Online surpassed print in the United Kingdom in 2010, and eMarketer has predicted the same will happen in the United States by the end of 2012.

Television is still the top ad category in Russia, three times bigger than online, according to figures from the Russian Association of Communication Agencies (AKAR).

The overall ad market in Russia was worth R263.4 billion (€6.67 billion) in 2011, up almost 21 percent from 2010, according to AKAR. The figure was 4 percent higher than in 2008, before the economic crisis hit, Broadband TV News reported.

TV in 2011 reached R131 million, while the Internet reached R41.8 million, up from R26.8 million the year before. Print was at R40.4 million, growing from R38 million in 2010.

Image: photo’s of m!’s Flickr Photostream

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2 Responses to Online ads overtake print in Russia

  1. With the increasing number of people depending on online sites for their daily needs and entertainment source, no wonder online ads are going to overtake print ads. I post free ads in the Philippines and it's giving me good feedback without spending any penny.

  2. Maia Dobson says:

    I think the reason online ads are getting more sales is that more and more people choose to get online to get information than to buy magazines or newspaper. I get to see classifieds in Manila for free instead of spending a few bucks for print ads.

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