New Kindle store aims to unite digital boom with Spanish publishing



Kindle users in the United States can now enjoy e-reading the novels of Mario Vargas Llosa and Isabel Allende, among others, in their original Spanish.


Amazon launched yesterday its ebooks Kindle en Español, a vast collection of more than 30,000 titles in Spanish, El País reported. With this new step, Amazon hopes to unite the boom of electronic books and devices with the U.S. Spanish-language publishing industry.


The collection contains many classics of Spanish literature, such as “Don Quijote by Cervantes; Nobel prize winners like Gabriel García Márquez and Camilo José Cela, as well as modern novelists like Carlos Ruiz Zafón. Other foreign-language titles are published in Spanish editions and are also available in the new Spanish-language Kindle Store. As of this posting, the non-fiction “El Libro de los Manuales, written by Brazilian author Paulo Coelho, is the Spanish-language bestseller on Amazon.com, and available digitally exclusively through Kindle.


In addition, the store offers Kindle Singles – compilations of articles – from El País, including exclusive pieces from Mexican journalists writing about Mexican current affairs and subscriptions to Latin American newspapers, like El Universal of Mexico, or La Nación of Argentina. Amazon has also selected the Spanish edition of books for children, like “Dora La Exploradora” and “Go Diego Go,” which are used to help kids learn Spanish.


“We are very excited to offer this new ebooks store in Spanish for all Kindle users and especially to our Spanish-speakers in the U.S.,” said Russ Grandinetti, Amazon’s vice president for Kindle Content.


E-reading is on the rise in the United States, with one-fifth (21 percent) of American adults saying they have read an e-book in the past year, the latest study from the Pew Internet & American Life Project, “The rise of e-reading,” has found, NewsBizBlog reported yesterday.


As more than 50 million of Spanish speakers live in the United States, of which 60 percent are of Mexican origin or lineage, Amazon is entering one of the most auspicious markets in the publishing industry.


However, Amazon competitor Barnes & Noble’s Nook Books en Español appears to contain 45,293 titles today, a larger number than eBooks Kindle en Español carries, paidContent reported. Amazon hopes to change those figures with its new Kindle store.


Image: hispanicallyspeakingnews.com
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