Google Currents, the Internet giant’s social reader app, released its latest version on Wednesday, responding the requests from users since it launched last year and revealing its ambition to attract readers and publishers around the world.
With its U.S. performance (nearly 400 publisher editions and more than 14,000 self-produced editions), the newest version, Google Currents 1.1, is also going abroad and competing with other social media reader apps like Zite, Flipboard and Palse.
Google Currents 1.1 allows local publishers to upload their content, decide where to make it available globally and whether to use auto-translation functions from Google translation, Mussie Shore, Google Currents product manager, write in the Google Mobile Blog.
The Guardian in the UK, LaStampa in Italy, Financial Times Deutschland in Germany, ABC News in Australia, Neue Zürcher Zeitung in Switzerland and Hindustan Times in India have already started publishing editions with local content, the blog stated.
NME’s publishing director, Emily Hutchings, told MediaWeek that “Google Currents is yet another way in which our audience of avid music fans can connect with their favorite music brand, keeping them up to date with everything that’s happening in live music on a daily basis.”
The partnership “illustrates the growing power of Now in the digital space. Our new Google Currents edition will give our consumers yet another great way to get close to the celebrities making the headlines,” Sandy Gale, publishing director of Now, told journalism.co.uk.
Readers can use the app for offline reading and the Google Translation works with 38 languages.
“The previous versions of this app were terrible due to slow syncing. This has finally been fixed in this version, which makes it a really excellent app,” one reviewers said, according to Metro.
Another noted that the update is “faster and nicer than the original version. And it’s a great example of android tablet apps design. Five stars.”
Image: Google Play