Display advertising accounted for $11.1 billion, up 15 percent on the year. One component, digital video increased by 29 percent to $1.8 billion.
The report also highlighted that mobile advertising spiked 149 percent to $1.6 billion.
“Pushing past the $30 billion barrier, the interactive advertising industry confirms its central place in media. Across search, display, digital video, digital provides a wealth of opportunity for brands and consumers. With the proliferation of smartphones and tablets, it is likely that the tremendous growth in mobile will continue as these screens become even more crucial to the marketing mix,” said Randall Rothenberg, president and CEO of IAB, BusinessWire reported.