Amazon shocks tablet market with 7 new Kindles

Amazon has introduced seven new versions of its Kindle, ranging from US$69 to $599, the Los Angeles Times reported.

The new line of products, launched last week, include a Kindle e-reader at $69, an upgraded Kindle Fire tablet for $159, another three HD Kindle Fires, a 7-inch Wi-Fi version, an 8.9-inch Wi-Fi version, and 8.9-inch 4G version, priced from $199 to $ 599.

There are another two versions of Paperwhite e-reader introduced which are “thinner than a magazine and lighter than a paperback”, as described by the company’s Chief Executive Jeff Bezos.

According to a Washington Post report, Amazon’s market share decreased to 4 percent in the first-quarter from 17 percent in the December, whereas Apple enlarged its market share to 68 percent in the first quarter.

The launch of the new series of products is therefore viewed by many as a direct challenge to Apple as well as other brands in the keen competition of tablet market.

“This wasn’t a product announcement as much as it was a declaration of war,” said Michael Gartenberg, an analyst at market research firm Gartner Inc., the Washington Post quoted.

Aimed beyond a one-time deal, Amazon is prepared to introduce its massive library of movies and television shows to its consumers. “We want to make money when people use our devices, not when they buy our devices,” Bezos said, the Los Angeles Times reported.
“People don’t want gadgets anymore. They want services. Kindle Fire is a service. It greets you by name, it comes out of the box with your content preloaded, it makes recommendations for you,” added Bezos, according to the Washington Post.

But not all of the people buy this kindly offer of recommendations. In his blog “Amazon KindleSpecial Offers are a disgrace”, technological journalist Jamie Lendino commented that the Amazon product was the only one forcing consumers to view ads among different tablets. And customers have to pay another $30 or $40 to deactivate the ads. Compared with Google Nexus 7, Apple, Barnes & Noble Nook Simple Touch with GlowLight, “none of the competing vendors resort to such deceptive tactics,” wrote Lendino.

Negative repercussions withstanding, the news drove Amazon’s stock up to a record high. And the new line of Kindle Fire tablets will also be introduced to UK market.

Image: Tom’s Hardware

This entry was posted in Amazon, digital advertising, e-reader, ebook, Kindle Fire, Tablets. Bookmark the permalink.

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