Google has recently changed its Google Shopping policy by requesting e-commerce companies to pay in order to be included in the users’ search of shopping lists, The New York Times reported.
Google claims its former service could mislead consumers with out-of-date and inaccurate product listings. Google says the change will improve shopping experience for users when retailers are paying.
“Incentives are aligned to make sure the data we’re receiving is of a higher quality,” said Sameer Samat, vice president for product management for Google Shopping. “With better data, we can build a better experience for users.”
Paid listings are not exclusive to Google: most other comparison-shopping sites also have paid listings, including Yahoo Shopping, Nextag and PriceGrabber.
According to The Wall Street Journal, online retail sales in China are estimated to be over $360 billion by 2015 as the world’s largest market around that time. China and US together account for more than 350 million online shoppers.
Generally, there are two ways for shoppers to shop online: search items via Google; go to Amazon for direct shopping results. According to Daily Tech, Amazon seems to be winning in its battle against Google in Internet shopping. Amazon is an “established e-tailer” with a wide-range store and attractive prices.
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