The whole night’s event had about four million tweets. More than 9.5 million tweets were sent about the DNC during the entire DNC. The peak came at 52,756 tweets per minute following Obama’s speech, which set a new record for a political event, according to Silicon Republic.
The Index is designed to evaluate and weigh the attitudes of tweets mentioning Obama or Romney, whether positive or negative. For example, a score of 65 for a candidate indicates that tweets are on average more positive than 65 percent of all tweets. The resulting index scores indicate how positive they are being mentioned relative to all tweets.
The Index for each candidate updates every day after 8 p.m. with a historical chart at election.twitter.com.
The index aims to provide more nuance to political coverage, illustrating instances in which the social media conversation diverges from more traditional polls, Inc. noted.