Time spent per month and penetrations of app users for Facebook and Twitter vary considerably across the world. According to the Arbitron Mobile Trends Panels Service in January 2013, respondents were far more likely to be Facebook users than Twitter users, and were more likely to spend more hours per month on Facebook.
In the United Kingdom, 79 percent of the respondents were Facebook app users and spent about 9 hours per month on the app, while only 32.8 percent were Twitter app users and spent about 3.5 hours per month on the app. Comparatively, 72.1 percent of French respondents were Facebook app users and spent 5 hours per month on the app, while 12.3 percent were Twitter app users and spent about half that time on the app. In Japan, half of the respondents were Facebook app users, spending less than four hours per month on the app, while a quarter were Twitter app users and spent slightly more time than on Facebook.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact firstname.lastname@example.org.