The UK’s multi-screen Olympics experience

Multiple screens were used to access Olympics coverage in the United Kingdom in July and August 2012, according to a study by ThinkInsights and Google, released in March 2013. About 60 percent to 70 percent of the viewership was on television, followed by between 20 percent and 35 percent on the computer. Less than 20 percent of the Olympic Games were accessed by mobile, while less than 10 percent was accessed by tablet, according to the study.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to, or contact

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