U.S. paid tablet content preferences

Consumers of newspapers, magazines and television shows are split on the kind of subscription packages they prefer. Newspaper and magazine subscribers are almost evenly split among stand-alone online subscription, bundle with print subscription at an added cost, and an online, one-time purchase.
For a TV show, respondents were more likely to prefer downloading the show as a one-off, compared to either package deal, according to the Online Publishers Association 2012 “Portrait of Today’s Tablet User, Wave II” study.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
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