Consumers of newspapers, magazines and television shows are split on the kind of subscription packages they prefer. Newspaper and magazine subscribers are almost evenly split among stand-alone online subscription, bundle with print subscription at an added cost, and an online, one-time purchase.
For a TV show, respondents were more likely to prefer downloading the show as a one-off, compared to either package deal, according to the Online Publishers Association 2012 “Portrait of Today’s Tablet User, Wave II” study.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact firstname.lastname@example.org.